Target Market Definition/Needs
Some Examples of Our Work

For online test preparation service: developed segmentation model and tested offers to evaluate responsiveness of different segments.

Result:  Client focused its marketing and sales investments on highest probability market segments.

For an IT services software company: prioritized product requirements through qualitative research among IT directors, analysts and industry thought leaders.

Result:  Client prioritized its development efforts to match market needs.

For global computer networking company:  prioritized development of training modules and marketing of training programs based on in-depth quantitative research (online survey) among IT networking professionals.

Result:  Client was able to optimally allocate its development budget and to focus its marketing spend appropriately.