Target Market Definition/Needs
Some Examples of Our Work
For online test preparation service: developed segmentation model and tested offers to evaluate responsiveness of different segments.
Result: Client focused its marketing and sales investments on highest probability market segments.
For an IT services software company: prioritized product requirements through qualitative research among IT directors, analysts and industry thought leaders.
Result: Client prioritized its development efforts to match market needs.
For global computer networking company: prioritized development of training modules and marketing of training programs based on in-depth quantitative research (online survey) among IT networking professionals.
Result: Client was able to optimally allocate its development budget and to focus its marketing spend appropriately.