New Product Concepts
Some Examples of Our Work
For a global computer networking company: validated concept for new certification product through qualitative research among IT networking professionals and analysis of fit within existing product offerings and potential cannibalization.
Result: Client launched new certification that filled gap in offerings and expanded pool of certified customers.
For a global computer peripherals company: evaluated viability of new product concept through qualitative research and competitive analysis and recommended against pursuing development of the product.
Result: Client saved $1.5 million in development costs alone by not pursuing development of this product line.
For a software company: collaborated with internal development team to generate new product concepts and rapidly assess their viability.
Result: Client was able to sharpen its development focus on a few high-potential product concepts.
For a digital document security company: tested new product concept using qualitative research (series of focus groups among targeted segments of professionals) and recommended against developing the product.
Result: Client saved significant time and resources by focusing its efforts in a different direction.