Market Share Improvement
Some Examples of Our Work

For personal computer peripherals company:  identified root causes of market share decline through analysis of market data and competition, quantitative market research (conjoint analysis) and audit / evaluation of marketing programs.

Result:  Client made some cost-effective modifications to its marketing efforts (messaging and retail support) that reversed the decline in market share.

For SaaS business application company:  conducted primary research into trial conversion obstacles and opportunities and recommended modifications to product offerings.

Result:  Client increased conversions of trials to purchases and improved market share.

For business application software company:  conducted a win/loss analysis and qualitative research among business decision makers and recommended changes in product and marketing.

Result:  Client improved close rates.