Market Share Improvement
Some Examples of Our Work
For personal computer peripherals company: identified root causes of market share decline through analysis of market data and competition, quantitative market research (conjoint analysis) and audit / evaluation of marketing programs.
Result: Client made some cost-effective modifications to its marketing efforts (messaging and retail support) that reversed the decline in market share.
For SaaS business application company: conducted primary research into trial conversion obstacles and opportunities and recommended modifications to product offerings.
Result: Client increased conversions of trials to purchases and improved market share.
For business application software company: conducted a win/loss analysis and qualitative research among business decision makers and recommended changes in product and marketing.
Result: Client improved close rates.