Market Opportunity Assessment
Some Examples of Our Work
Evaluated and sized the market opportunity for a new type of data recovery service. Designed and conducted quantitative market research among IT professionals. Modeled revenue opportunity and recommended launch strategy.
Result: Client successfully launched new, first-to-market service, expanding revenue by double-digit percentages and gaining market share.
Assessed opportunity for highly advanced microprocessor and operating system in mobile computing market, examining key geographic and product segments. Conducted analysis by synthesizing a broad range of market information in a period of a few weeks and recommended a different direction.
Result: Client saved significant investment in time and development by focusing its efforts on other opportunities.
For a global software company, synthesized existing primary research, secondary research and other sources in order to identify areas of opportunity in online shopping, including integration of online shopping and retail purchasing. Recommended multi-faceted approach to the opportunity.
Result: Client established significant new lines of business serving both end customers and intermediaries and generating over $100 million in incremental revenue.